A business blog is an integral part of a company that seeks to stand out. According to the recent statistics on content marketing, companies with blogs produce, on average, 67% more leads monthly than companies that don’t blog. However, just having a blog won’t guarantee results. For the blog to perform, it has to provide useful information and be relevant to readers. The benefits of blogging for business are immense – it’s a great way to increase your organic search…
Freelancers can be a cost-effective and fast way to outsource projects. Whether long or short-term projects, hiring a freelancer can be a great addition to your in-house team. Learn why hiring a freelancer can be a great way to outsource work. Since there are thousands of potential candidates, it’s important to find reliable ones and build long-lasting partnerships. A lot depends on where you look for talents and how you communicate with them. These days, scammers are cunning and hard…
Let’s talk about a life-long dispute – should you outsource work to freelancers? Although freelancing is becoming a more popular and recognized working model, some companies still avoid hiring freelancers. Why? It’s difficult to say whether it’s because of rumors about scammers, a few bad apples in the field, or a lack of control over remote workers. Whichever it is that might be scaring you, I want to guide you through the opposite – the benefits of hiring a freelancer. The current pandemic…
There are countless online job opportunities that can become a long-term career choice. Technologies and developing working culture change the way we work, making more and more people move online. While online jobs used to be treated like side hustles, people now manage to build careers out of them and earn enough money to make a living. Writing is one of the potential online career paths. However, for a long time, I didn’t think it was true. I don’t know…
Many writers share a similar goal to express their ideas, inspire people, and get recognized. If you’re starting your career as a writer, you probably have dreamed of getting requests from publishers and companies wanting your work. Only one small detail holding you back – hitting that publish button. Putting your work out there is challenging, it feels like exposing your raw naked soul to the world. No one enjoys being exposed to criticism, mocking, and judgment. Many great writers…
Why is it essential to prioritize content? Written content is important to position high on search engine pages, generate leads, and engage with your audience. The importance of content will only grow, according to a HubSpot report, 24% of marketers plan to increase their content marketing efforts because it’s the leading source of organic leads. However, it’s challenging to achieve the desired results without a dedicated writer. Content writers, bloggers, copywriters help brands shape their message and create relevant and informative content. The…
At this day and age, it would be difficult to find a business that doesn’t have a blog. Blogs and written content contribute to generating a broader audience, creating brand awareness, and informing people about your products and services. It’s estimated that 85% of B2C and 91% of B2B companies use blogs or other content marketing efforts to reach and engage with consumers. But only because a business has a blog doesn’t make it useful. The common mistake a lot…
Blogging for your business is the first and foremost step in the company’s sales funnel. Captivating stories, guides, and tips are a helpful tool to educate the audience, bring more leads, and boost business awareness. However, when the competition is fierce, and every other company has a blog, it’s necessary to make your blog engaging to keep the public’s attention. On the other hand, if you don’t have a business blog, then it’s the perfect time to start one. For…
It’s not the most relaxed times for small business owners. The rivalry is so fierce it takes guts even to consider entering the market. Although luck solely depends on efforts and strategies, the ones who dare can get lucky. The thing is that for a small business, every penny counts, and as a founder or team member, you always have to gauge possible ROI’s and benefits. Content writing for a small business is a cost-effective strategy that requires low investments…